Slice of living

Making home entertainment more comfortable

You’ll be moved by what’s playing on your Sony TV, but the room will stay as relaxing as ever. The secret: new product design that takes cues from interior design.

Design pallette

Design that feels at home in any home 

Imagine a design palette that consists of the shapes, patterns, and other elements found in a ‘slice’ of a living room scene. Most slices would include flat, slate-like objects – such as pictures leaning against walls, books on a shelf, or dishes on a table – so we used these as our basic building blocks during product design.

By utilising this palette and slate-like shapes to inform the look and feel of our new TVs, we were able to ensure that their slim design maintains the harmony of your living room while still making a statement.

Building on living room comfort

As slimmer bodies and thinner bezels make TVs less noticeable as distinct objects in a room, the room as a whole has greater impact on the viewing experience. Although we sought the same, highly immersive experience that people expect from BRAVIA™, we realised we should also think outside the box and build on the comfort of living rooms. This broader perspective – not just viewing itself but the bigger picture of viewing in a living room – inspired Slice of Living design.

Tako, Chief Art Director

A new standard, quietly composed

Structurally simple, 2016 BRAVIA TVs resonate with living room design because they’re composed of slate shapes, both in stands that seem sliced from walls or the floor and screens that recall pictures or windows. Not just slim, they’re also free of distracting elements. Across the new lineup cables can be routed through the stand, concealing it from view on all sides. Here, we’ve set a new standard in elegant TV design that keep your living room comfortable.


Solid, rich, and powerful: a slate design that encapsulates the experience

The Z9D Series balances the spatial harmony of our Slice of Living concept with a refined look—a fitting embodiment of the high-end models that deliver the ultimate viewing experience. From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR (High Dynamic Range). 

Accentuating the side view, where the front and back slates lock together, are lines of premium gold colouring that fill out the look with a strong, metallic tone and add another visual dimension to the experience.  
Echoing the geometric notes of interior design and architecture, the back panel features a seamless grid pattern that downplays the lines of the various parts and creates a visual complement to its surroundings. The design also keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle.


Balanced, beautiful slates

Behind the X94/93D Series’ outstanding 4K HDR picture quality lie two slate-like layers designed to bring the very best out of every image: a beautiful surface screen and our new Slim Backlight Drive™, seemingly divided by a line with a brassy sheen that runs down the sides of the TV. The sleek, flat bezel creates a visual link between all sides, framing and emphasising the ultra-slim nature of the TV.

Our commitment to beautiful design flows through every aspect of this TV – including the stands. The X94/93D Series boasts an elegant, tapered front plate that lifts and angles the TV to create a sense of lightness while also ensuring stability. Finished in aluminium, the warm silver tone of the stand perfectly complements both the TV and your living space.

You can also mount it on a wall, where the TV’s specially engineered rear vent and bracket enable it to look as well integrated as a window within your living room.


The same simple combination of panels in the X94/93D series is found in the aluminium-framed X85D series, but the line on the top that runs down the side is silver, and the sleek front panel of the stand tapers inward.



The bezel flows gracefully into the stand on Full HD TV W65/60D sets, taking advantage of the excellent moldability of plastic in both parts. In living rooms, the sets look as understated as a simple slate, resting against a wall. They’re much like an extension of the floor or cabinet they’re sitting on.

Design and engineering in sync

How would people like Slice of Living design? To find out, we asked people in several countries. Feedback on prototypes – especially for stands, which we had created in many shapes, at various angles, and in several colours and materials – brought preferences into clearer focus. Once we were convinced that this was the right direction to take in design, we worked out the details with our engineers. Even for sets as structurally challenging as these, our close collaboration made it possible without compromise.

Yokota, Art Director

Our new BRAVIA models are more than just exceptional engineering and beautiful product design. They form part of our wider mission to change the way you think about entertainment in the home. By understanding how products relate to – and interact with – their surroundings, we deliver rich emotional experiences that change how you watch, listen and play. Discover the difference Sony products can make in your home today.