Alpha Universe Story Detail
5 Fundamentals. Uniquely Alpha.

Sony’s Alpha mirrorless system encompasses the best in image quality, speed, lenses, stamina and compactness to forge the 5 Fundamentals of Alpha DNA. Journey with us as we discover how these winning qualities put Sony Alpha photographers at the front of the pack.

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Image quality

It begins with Sony’s leading image sensor technology.

With the BIONZ X R and BIONZ X Image Processors, Sony’s Alpha range delivers outstanding image quality with excellent noise reduction capabilities, even at up to 61-megapixel resolution. Every shot enjoys wide dynamic range with smooth gradation from shadow to highlight, giving you greater creative freedom.

Coupled with an advanced Imaging Processing Algorithm, you get natural colour reproduction and smooth outlines. Alpha mirrorless cameras with back-illuminated and stacked sensor technology, are highly adept at high-burst rate shooting without sacrificing image quality – just perfect for sports and wildlife photography. With the adoption of S-log video profile, videographers enjoy recordings with wider dynamic range for more creative options during post-production.

Simply a whole new level of visual expression. 

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Speed

Never miss a moment with Sony’s Alpha mirrorless system.

With Real-time tracking and Real-time Eye AutoFocus (AF), a split-second is all it takes to acquire focus, capture and process an image. From the perfect goal in driving rain, to a veiled bride’s spontaneous beam,  Real-time Eye AF always keeps the eyes in focus. The AI-based technology continues to work even when the subject is looking down or during scenes with strong backlight. Real-time Eye AF works perfectly on animals too, so pet and wildlife imagery enjoy precise eye focus.

With stacked CMOS Sensor technology, photographers enjoy blackout-free continuous shooting as images are processed instantaneously. For videographers, the high-speed 120fps video capture brings professional quality to slow-motion scenes.

Sony’s Alpha cameras truly harness speed to your advantage.

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Expanded lens line-up

With over 50 native E-Mount lenses in Sony’s line-up, ranging from ultra-wide to super-telephoto, Sony lenses simply work with both Full-frame and APS-C Sony systems - no adaptor required thanks to the one-mount solution.

At the top of the Sony lens family are G Master lenses, with industry-leading resolution across the frame for edge-to-edge sharpness. The beautiful and dreamy bokeh offers the perfect background for superb image isolation, allowing the subject to pop from the frame.

With Sony’s unique actuator technology, coupled with fast, precise and tenacious AF speed, you can lock focus without undue noise and vibration for the smoothest of captures. 

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Battery life

Sony’s Alpha mirrorless system lets you shoot for long periods without interruption thanks to the stamina of our battery design.

Through continuous innovation, Sony’s proprietary battery technology effectively manages power consumption for all-day use. This assured reliability is something that both professional users and hobbyists can benefit from.

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Compactness

Sony’s Alpha mirrorless system’s compact and ergonomic design plays a vital role in capturing the decisive moment. The absence of heft makes handholding more comfortable, giving you more framing options, be it close-to-the-ground or over the head.

Despite the compact dimensions, the camera body brims with innovative functions such as 5-axis in body stabilization, silent shooting, and even dual card slots. Compact, sturdy, lightweight and comfortable to hold, Sony’s Alpha cameras are your ideal partners in any situation.

Together, these 5 fundamental building blocks form the Alpha DNA.

An Alpha captures what others can’t. Meet Our Ambassadors.

Aided by Alpha’s 5 Fundamentals, Sony’s coalition of photographers and videographers around the globe continue to push the limits. We are proud to showcase their creative work and hear how Sony Alpha mirrorless cameras help them fulfil their creative vision.

ARCHITECTURE

Singapore

FASHION

Taiwan

TRAVEL

Australia