Nicky Loh is a photojournalist turned full time commercial photographer and director. While based primarily in Singapore and Shanghai, photographer Nicky Loh spends more than half the year on the road for commercial, fashion, documentary and journalism projects. "For me, photography has always been a journey", Nicky muses. "Mine started at Reuters and Bloomberg as a photojournalist, and I believe that has shaped how I view commissioned campaigns for brands. Authenticity and emotional intimacy are always what I look for through the viewfinder. "Nicky recently joined the ranks of Lürzer's Archive 2016 shortlist of the top 200 advertising photographers globally.