83inch TV design

83inch TV design

83inch TV design

83inch TV design

83inch TV design

83inch TV design

A90J BRAVIA XR TV front shot with sounbar

83inch TV design

55 and 65 inch TV design

BRAVIA XR MASTER Series A90J

Redefining OLED with ultimate brightness and human intelligence

See our best ever OLED display, powered by the revolutionary Cognitive Processor XR™. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.

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A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

A90J Series

139 cm (55")|164 cm (65")

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A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

Buy

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

Buy

Overview
Offers & Promotions
Specifications & Features
Related
Support

Overview
Offers & Promotions
Specifications & Features
Related
Support

Overview
Offers & Promotions
Specifications & Features
Related
Support

Award Winner

"Sony advances the art of OLED with the A90J"

"Brighter and punchier than any other OLED TV we've tested"

(Awarded to 65A90J June 2021)

"Simply one of the best TVs we've tested"

"Most impactful HDR I've seen from an OLED TV"

Best of CES 2021

World’s first cognitive intelligence UHD display

Our BRAVIA XR™ display takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

How it works

Revolutionary OLED pictures, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

See our XR Picture

Turn any sound into a truly immersive experience

Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

See our XR Sound

Thousands of movies and shows, at the sound of your voice

Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying "show me sci-fi adventure TV shows."

See our smart features

Bring the cinematic experience home, enjoy movies included with BRAVIA XR

Discover BRAVIA CORE

Perfect for PlayStation®5

See our gaming features

Recycle. Renew. Reduce.

Our BRAVIA XR TVs & displays are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.

See our eco features

XR Picture

Our brightest ever OLED pictures with ultimate blacks and real-life depth

With XR OLED Contrast Pro, brightness is tuned for higher peaks and deeper blacks, so that details are never overwhelmed by shadow or lost in blown-out highlights. A temperature sensor detects the screen temperature and a Sony-developed heat diffusion sheet dissipates heat. This OLED TV A90J uses our Cognitive Processor XR to predict the temperature and precisely control light, so that pixels in bright areas are illuminated at the same time, for maximum performance.

[1] Temperature distribution mapping

[2] Heat diffusion sheet

A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

Detail of flowers showing subtle shades and hues in the petals

Recreating lost texture, the intelligent way

Whatever the content or source, you'll enjoy entertainment close to 4Kresolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave

Discover picture technologies

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XR Sound

The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED display, sound matches precisely with what’s on the screen for a truly immersive experience.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

Living room scene showing surround sound effect with XR Surround

Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience.

See our A7000 soundbar

Family on a sofa watching TV with the HT-A7000 soundbar on a marble cabinet

Acoustic Center Sync

See our A7000 soundbar

Man sitting on sofa experiencing 360 Spatial Sound using SRS-NS7 wearable speaker and WLA-NS7 wireless transmitter

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® experience in combination with SRS-NS7 and BRAVIA XR™ to enjoy 360 Spatial Sound. With selected Sony headphones, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).

See our NS7 speaker

Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear

Voice Zoom™ 2 enhances voices for clearer dialogue

Hear display dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

Discover sound technologies

Learn more

Smart Display Features

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Image showing content cast from smartphone to TV

Image of couple in living room waving at a friend during video chat

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family on the big screen by connecting your TV to a camera. Compatible cameras are available from Sony, Logitech and more.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote

Discover more smart features

Learn more

Design

Beautifully designed for an immersive viewing experience

Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a display that looks and sounds beautiful, whether on a stand or mounted on a wall.

Actual look may differ depending on display size.

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Flexible premium stand, designed for any display positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a soundbar setting for ideal positioning of your sound system.

Beautiful Seamless Edge—less bezel, more picture

With its frameless design, this display has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture.

Rear image of TV showing cable management

Clutter-free, all-round beauty

Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Detail of brushed aluminium remote with backlight

Premium brushed aluminium remote with backlight

The premium design remote in brushed aluminium with hairline finish feels good in the hand and is visible in the dark.

Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.

See the technology

Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this display reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

Assistive Technology on Google TV

Our TVs & displays include visual, hearing and mobility accessible technology.

Learn about accessibility features

Specifications & Features

Our best ever OLED display, powered by the revolutionary Cognitive Processor XR™ for unparalleled brightness and pure blacks.

Full Specifications

Features

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

ENVIRONMENTAL FEATURES IN THIS PRODUCT

Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes
Power Saving Mode helps save energy by adjusting the display brightness
Display Off Mode helps save energy by turning the picture display off without needing to put the display into full stand-by mode, so audio can still be enjoyed

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

Specifications & Features

Related Products

Product Support

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart Display (Google TV)

Acoustic Surface Audio+™

Specifications & Features

Related Products

Product Support